Privacy

This Privacy Policy describes how vitroculture.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at aquariumplantsfactory@gmail.com

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Order information
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
  • Customer support information
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you
    • Disclosure for a business purpose: to provide customer support.
    • Personal Information collected: to provide customer support.
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you
    • Disclosure for a business purpose: to provide customer support.
    • Personal Information collected: to provide customer support.

Minors

We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

COMMON LINKS INCLUDE:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
    • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

       

      Your rights

      GDPR

      If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

      Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

      CCPA

      If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

      If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

      Cookies

      A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

      We use the following cookies to optimize your experience on our Site and to provide our services.

      [Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

      Cookies Necessary for the Functioning of the Store

      Name Function Duration
      _ab Used in connection with access to admin. 2y
      _secure_session_id Used in connection with navigation through a storefront. 24h
      _shopify_country Used in connection with checkout. session
      _shopify_m Used for managing customer privacy settings. 1y
      _shopify_tm Used for managing customer privacy settings. 30min
      _shopify_tw Used for managing customer privacy settings. 2w
      _storefront_u Used to facilitate updating customer account information. 1min
      _tracking_consent Tracking preferences. 1y
      c Used in connection with checkout. 1y
      cart Used in connection with shopping cart. 2w
      cart_currency Used in connection with shopping cart. 2w
      cart_sig Used in connection with checkout. 2w
      cart_ts Used in connection with checkout. 2w
      cart_ver Used in connection with shopping cart. 2w
      checkout Used in connection with checkout. 4w
      checkout_token Used in connection with checkout. 1y
      dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
      hide_shopify_pay_for_checkout Used in connection with checkout. session
      keep_alive Used in connection with buyer localization. 2w
      master_device_id Used in connection with merchant login. 2y
      previous_step Used in connection with checkout. 1y
      remember_me Used in connection with checkout. 1y
      secure_customer_sig Used in connection with customer login. 20y
      shopify_pay Used in connection with checkout. 1y
      shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
      storefront_digest Used in connection with customer login. 2y
      tracked_start_checkout Used in connection with checkout. 1y
      checkout_one_experiment Used in connection with checkout. session
      checkout_session_lookup Used in connection with checkout. 3w
      checkout_session_token_<<token>> Used in connection with checkout. 3w
      identity-state Used in connection with customer authentication. 24h
      identity-state-<<token>> Used in connection with customer authentication. 24h
      identity_customer_account_number Used in connection with customer authentication. 12w

      Reporting and Analytics

      Name Function Duration
      _landing_page Track landing pages. 2w
      _orig_referrer Track landing pages. 2w
      _s Shopify analytics. 30min
      _shopify_d Shopify analytics. session
      _shopify_s Shopify analytics. 30min
      _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
      _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
      _shopify_y Shopify analytics. 1y
      _y Shopify analytics. 1y
      _shopify_evids Shopify analytics. session
      _shopify_ga Shopify and Google Analytics. session
      customer_auth_provider Shopify analytics. session
      customer_auth_session_created_at Shopify analytics. session

       

      The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

      You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

      Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

      Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

      Do Not Track

      Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

      Changes

      We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

      Complaints

      As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

      If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]

      Last updated: [03/01/2023]



      Based on 8804 reviews
      89%
      (7795)
      5%
      (483)
      2%
      (154)
      1%
      (110)
      3%
      (266)

      Came mostly brown. The little that lived is growing back, but my portion was contaminiated with java moss and it is growing faster than the mini coral moss can recover so it will likely get smothered.

      n
      Bacopa Australis
      nathan m. (United States)

      Plants are healthy

      Micranthemum Callitrichoides 'Cuba Mint Green' Vitro Culture

      L
      Alternanthera Rosanervig Mini
      Laura S. (United States)
      Not sure..

      I'm not sure if I'm doing something wrong or I recieved a different plant ..it doesn't resemble anyone elses photos but i'm new to this

      P
      Hygrophila Siamensis 53B
      Peter J.C. (United States)
      Beautiful

      Plant is doing fine!

      K
      Samolus Parviflorus Red
      Kevin M. (United States)
      S. Parviflorus red

      Beautiful plants w/roots. Always satisfied with APF.

      D
      Anubias Golden Nana
      Dan C. (United States)
      Service and Quality of Plants

      Service was a 10 out of 10, the quality of the plants I received was above and beyond my expectation. All plants arrived green, vibrant, and healthy. Very happy with my purchase.

      D
      Anubias Bonsai Wavy
      Dan C. (United States)
      Service and Quality of Plants

      Service was a 10 out of 10, the quality of the plants I received was above and beyond my expectation. All plants arrived green, vibrant, and healthy. Very happy with my purchase.

      D
      Amazon Sword
      Dan C. (United States)
      Service and Quality of Plants

      Service was a 10 out of 10, the quality of the plants I received was above and beyond my expectation. All plants arrived green, vibrant, and healthy. Very happy with my purchase.

      D
      Ludwigia Repens
      Dan C. (United States)
      Service and Quality of Plants

      Service was a 10 out of 10, the quality of the plants I received was above and beyond my expectation. All plants arrived green, vibrant, and healthy. I received 9 cuttings: well above my expectations. Very happy with my purchase.

      D
      Flame Moss
      Dan C. (United States)
      Service and Quality of Plants

      Service was a 10 out of 10, the quality of the plants I received was above and beyond my expectation. All plants arrived green, vibrant, and healthy. Very happy with my purchase.

      G
      Banana Lily
      Gary T.(. (United States)
      Banana Lily

      Fast shipping and nice healthy plants. Packaged really well. Thank you very much.

      C
      Java Fern Lionfish
      C C.C. (United States)
      Four fronds, but next to no rhizomes

      I was so excited discovering this new Java fern species. The four fronds are beautiful, but sadly, they have next to no rhizomes or roots. One leaf has rotted, and there has been no development of the rhizome fragments. I fear I will lose this much-anticipated addition to my tank. I'm disappointed, but maybe this species is too delicate to ship.

      Fantastic color and condition with no melting in the clumps

      This may be my new favorite crypt variety! The four clumps arrived in perfect condition and have adjusted perfectly with no melting. The color is gorgeous, a light coffee color with delicate, darker horizontal striping in light, wavy-edged leaves, giving delightful contrast to the other plants in the aquarium. Highly recommended!

      C
      Pogostemon Octopus
      C C.C. (United States)
      Excellent stem cuttings

      This cluster of stem cuttings were fresh, healthy and ready to grow. I'm delighted with their condition and adjustment to their new aquarium within days. I love the vibrant green color and delicate but sturdy texture. A must in my tank where most plant leaves are broader and darker in color. Highly recommended!

      C
      Cryptocoryne Mioya Vitro Culture
      C C.C. (United States)
      Must be a hundred tiny plantlets

      These arrived in great condition. There must be a hundred TINY plantlets. Sadly, I didn't realize there were such thick clumps and didn't divide them into small enough pieces.They have mostly rotted. That was my mistake, not that of the Aquarium Plants Factory. I might order them again.

      C
      Echinodorus Reni
      C C.C. (United States)
      Two healthy but near rootless plants

      The two plants are young and healthy, but alas, only one had a couple of short roots, one had only one short root. I hope the new growth has a reddish tint[ they arrived green. The plants are healty and I'm sure they will survive.

      C
      Bucephalandra Lalina
      C C.C. (United States)
      Great plants

      The two stems were healthy and have adapted well to the new aquarium.

      M
      Subwassertang Moss (Round Pellia)
      MARTHA S. (United States)

      Subwassertang Moss (Round Pellia)

      Overall pleased

      This plant arrived nice and green. A bit of melt but I expected that. Placed into my low tech tank for a week and no catastrophic melt so I’m pleased.

      K
      Cryptocoryne Retrospiralis
      K L. (United States)
      Thriving plants

      Healthy and robust. Looked like they had just plucked them for shipping the day before. Adjusting great to my low tech tank as of a week later.

      K
      Cryptocoryne Undulatus 'Red'
      K L. (United States)
      Melted — typical crypt melt?

      Received and the leaves and stems were already mush in the bag. The base appeared intact so I planted them in my low tech tank knowing they can bounce back from thar. Fingers crossed.

      J
      Hydrocotyle Sibthorpioides Vitro Culture
      Jeffrey A.B. (United States)
      Very pleased

      Fresh young plants ready to grow! Easy online ordering and easy to navigate web site.

      R
      APF White Foam™
      Ronnie P. (United States)
      Love the plants.

      The plants are doing great. But did have 2 small ones die.

      A
      Anubias Barteri Broad Leaf
      Amy L. (United States)
      So perfect they almost looked fake.

      The plants I received were so gorgeous and so perfect they actually looked like fake plants. They are beyond healthy. You have a new loyal customer!